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A rare collector’s item for the Spiral Dynamics enthusiast.
As someone familiar with the Spiral Dynamics framework, you have come to appreciate its unique ability to explain human adaptive intelligences. Undoubtedly, you have attempted to convey the eight vMEMEs to friends, colleagues, and—if you are one of the more daring among us—family. And if you really studying, you might have even gone into the Five Deep Strata, STREAMS Process, or XYZ Templates.
You know Spiral Dynamics “works.” The only problem is: The post modern mind struggles with applying it?
The Crucible stand outs amongst a limited range of reference materials as major source for helping to unblock the 'application' barriers.
The Crucible, is the only work to date that lays out an entire case study and, step-by-step, walks you through the thinking of social transformation using Spiral Dynamics.
On the other hand, if you have no exposure to Spiral Dynamics or Clare W. Graves, this book is written clearly and serves as an excellent introduction to complex field of exploration. 
Originally published in 1991, The Crucible puts the reader front-and-center during the tumultuous birth of an unprecedented shift in human history: the end of apartheid in South Africa. Dr. Don Beck, a colleague of Clare W. Graves and co-author of Spiral Dynamics, along with Graham Linscott, a prominent South African journalist, reveal:
- Insights to the root causes of cultural conflict found in every known human grouping; scaling from families, to communities, to organizations, and of course, within and between nation states.
- Elegantly simple design for extraordinary complex and chaotic situations
- An approach that understands human nature and openly includes and maps other known theories, models and motivations.
- Formulations for MeshWORKS; weaving together existing resources, special interests, ideas and strategies into a cohesive filter that matches need, readiness and capability. The result: highly optimized, resilient and focused activity.
- A frame or a lens to see the deep underlying codes that shape the way we think, what we value, the organizing principles of our social structures, and our behavior.
- Aligns an analysis of any situation to a often overlooked, fundamental dynamic of human relationship--The Life Conditions we live in.
New and updated material from the authors
Although Dr. Beck developed an original pathway for South Africa to end apartheid and move confidently into the future, the authority, power and influencers of that time had other ideas. Today, the nation-state remains divided in its long-held struggle to transcend the ghosts of race and culture. In the re-release of The Crucible, Beck and Linscott reflect on the post-apartheid developments of South Africa in light of their preliminary analysis—and provide clarifying insight into how change does—and does not—occur. What's left 15 years later is template for designing solutions relative to other crucibles, other hot spots found in and around human interaction.
As individuals continue across the globe continue to adapt to excelerating change, leading thinkers are embracing the clarity found in Spiral Dynamics and the thinking behind Natural Design.
In this new release, Dr. Beck includes a additional chapter, entitled “Stratified Democracy,” which outlines a novel approach to nation-building and multi-sector governance. Stratified Democracy extends Dr. Beck’s model of Natural Designs into the sphere of public policy, offering concerned citizens, public and private leaders, and social activists an edifying framework for facilitating the emergence of healthy societies.
Dr. Beck is actively engaging this template in exciting initiatives for Israel/Palestine, Netherlands, India and Mexico.

A note on the Limited Edition release.
This beautifully hard bound, coffee table-quality(8 1/2 by 11)version of The Crucible is truly one of a kind. Not to be offered ever again in this form, your copy is numbered and authenticated by Dr. Don Beck as a special limited edition. Available at this unique time in history, in conjunction with the launching of several global Center for Human Emergence nodes, your purchase will support the continued dissemination of Spiral Dynamics and the expansion of Dr. Don Beck’s work into new, equally contentious geopolitical domains.
To summarize:
- The quantity is limited strictly to 200, only 170 of which are available to the general public.
- You also receive Beautiful Noise, a bonus DVD offered exclusively with this special hardcover re-release
- By investing in a Limited Edition of The Crucible, you not only support the work of Dr. Beck and his colleagues globally, you also get a full-color, historic masterpiece destined to become a family heirloom.
- The Crucible is the only book available that walks you step-by-step through the real-world application of Spiral Dynamics—and is available only through this website.
- The monies collected from the limited edition will go toward publishing a paperback edition and supporting the Center for Human Emergence.
To become one of the lucky few who owns this priceless collector’s item, order your copy today. Quantities strictly limited.
